Also, their Simply Balanced products are great and reasonably priced. I also noticed that some of those products are NON-GMO as well. I love Applegate lunch meat - they are nitrate free, and they are great to snack on when you're on the go. I also found a gluten free cake mix that I cannot wait to make! Annie's BBQ sauce was on sale, so I had to pick up a few for the kids. Even though my family doesn't eat 100% Paleo, they do eat clean. I try to keep it mostly organic, and clean as possible.
While walking around the store, I found this awesome looking gelato. I didn't buy it, but I will probably try it after hearing how great it is! Because BALANCE.